Vision+Strategy Does Not Replace Will

i meet with many business service companies (technology, health care, facilities, etc.) who have the desire to be the best in their field, the first choice, the brand in demand.  they talk a good story, say all the right words, and then just continue along their habitual path toward mediocrity.  they just don't have the will or commitment to do the work necessary to win within their current or any other marketplace; such as developing an understanding of the client's business and strategy or paying attention to the details of management, even for small projects.  therefore they just don't have the right to win.

for these service providers any business strategy no matter how well crafted and designed, is of little use. think of this the next time you interview for a leadership or contract position, or contemplate partnering with or advising a company.  there is a difference in a company that is committed verses involved in their business, their customer's businesses, and your professional future. winning takes focus, extraordinary drive, and a commitment to excellence.  nothing else will do.

the chicken is involved in the egg, but the pig is committed to bacon.  you and i want to side with the pig.