Since 1980 the volatility of business operating margins has more than doubled, as has the size of the gap between the winners and losers (Source: Boston Consulting Group). if you want to survive today within any market space, current success may be one of the biggest threats to your future. success breeds contentment and stability, along with more of the same as customers want what they have today only bigger and better. yet customers are often tunnel visioned, only seeing their unique businesses, not the overall market and its many changing players and offerings.
we live in a world where change is the norm. adaptability is the name of the game for business and must become a core competency for any emerging or growing business. virtually nothing is stable for long. from business strategy to core processes, if it isn't innovating it's dying.
the only thing we have to grab on to is our brand, since it must come from the market opportunity and our soul. brand will change over time, but on a much longer scale.
change is the norm, adapt or die. adaptation is a core competency.
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