Imperatives for Today's Businesses

• Rethink the consumer value proposition
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• Rethink your value space -- look hard at those you think of as non-competitors
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• Build or migrate to a flexible, continuously learning business model
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• Modularize the business value chain and social network -- think of Lego blocks
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• Build an innovation engine; a living, human one around professional staff -- reward the failures that serve to teach us
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• Define, promote and communicate corporate values -- a moderately stable port in a continuous market storm
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• Think of vision, roles, strategies, products, and services as flowing rivers, continuously changing