Thoughts on Great Company
Management
the word
"sell" is a bad word -- have you ever met a salesman that you trusted
work to become a
trusted partner/counselor of your customer’s management, then all good things,
including sales, will follow.
target and serve the top 2
to 3 companies in an industry
make your work
transformative and high impact
compensate staff based upon
performance, not for hours or sales
set a true north
around customer impact -- obsess over delivering measurable impact
ask "so what value
did we add this month?"
always forward think
about what value you can add to a customer's business
with a history of
value, you are unlikely to be displaced
cross pollinate team
thinking
have something
thoughtful to say in every customer meeting -- never go to a meeting without an
agenda or unprepared
if you don't make the
customer uncomfortable sometimes, you are not pushing the thinking enough
technology is not the
vision or the answer, business/technology seamless integration is
make an investment in
understanding the challenges your customer is facing and is likely to face in the
future
tell your customer something that makes them think differently about her/his business
understand your
company's values and share them with the customer
be honest with the
customer even to the point of dissent; it’s your duty as a partner
seek out opportunities
to help your customers outside of your defined duties -- what about her important
upcoming meeting, how can you help her excel
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