CEOs today have more concerns and worries than even in the history of corporate america. these concerns dominate their daily thinking and, correspondingly their spending.
if you are in the service business today your imperative is to align your service offerings and marketing materials with these issues. want to get a CEO's attention, then align your offerings with two or three of these issues at the same time.
as with anything, CEO issues change over time which means that you will have to be flexible to morph your offerings as the imperatives change. but for now, focus on these which are presented with equal priority. the "applicability" column is for you to fill in based upon how these issues apply to your service offerings.
